Welcome to Hospice East Bay
Hospice East Bay provides compassionate end-of-life care to terminally ill patients, while offering emotional, spiritual, and grief support for the entire family. As a not-for-profit organization, we accept all medically qualified patients, regardless of their insurance status or ability to pay. We also offer bereavement services at no cost to the entire community. We have been serving patients and families in our community since 1977.
To strengthen our role as a community leader in quality hospice, palliative care, and grief support; to build an environment of collaboration, celebration, opportunity and growth, allowing us to embrace the changes that our patients experience.
Yvonne Ruathaiwat, RN, MSN, CCM
Susie Crandall, PhD, CHA
Marlo Johnston, SPHR
Emma Baron, RN, MPA, CPHQ, CPHRM
Board of Directors
Cindy Hatton, RN, MSN
President & CEO
Julie Freedman, MD
John Kopchik, Jr.
Jamie McLanahan Gerson
Licensing and Certification:
- California-licensed hospice agency
- California-licensed to operate a hospice facility (Bruns House)
- Medicare-and Medi-Cal-certified for hospice care
- Not-for-profit organization 501(c)(3)
- Accredited by the Community Health Accreditation Program (CHAP)
Hospice East Bay is a member of:
- National Hospice and Palliative Care Organization (NHPCO)
- California Association for Health Services at Home
- Quality-of-Life Coalition – Contra Costa County
- Social Health and Resource Exchange (SHARE)
- East Bay Leadership Council
The No Surprises Act* introduced new requirements for health care providers to protect individuals from surprise medical bills. As a client of Hospice East Bay, please know that:
You have the right to receive a “Good Faith Estimate” explaining how much your health care will cost. Under the law, health care providers need to give patients who don’t have certain types of health care coverage or who are not using certain types of health care coverage an estimate of their bill for health care items and services before those items or services are provided.
*Title I (No Surprises Act) of Division BB of the Consolidated Appropriations Act, 2021 (CAA) amended title XXVII of the Public Health Service Act (PHS Act).
Pursuant to Section 1557 of the Affordable Care Act:
Discrimination is against the law. Hospice East Bay complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. Hospice East Bay does not exclude people or treat them differently because of race, color, national origin, age, disability, or sex.
Hospice East Bay provides free aids and services to people with disabilities to communicate effectively with us, such as:
Qualified sign language interpreters
Written information in other formats (large print, audio, accessible electronic formats, other formats)
Provides free language services to people whose primary language is not English, such as:
Information written in other languages
If you need these services, contact your nurse, social worker, or counselor. If you believe that Hospice East Bay has failed to provide these services or discriminated in another way on the basis of race, color, national origin, age, disability, or sex, you can file a grievance with:
Emma Baron, Vice-President of Quality, Education, & Compliance
3470 Buskirk Avenue, Pleasant Hill, CA 94523
(925) 887-5678 | FAX: (925) 887-5667
You can file a grievance in person or by mail, fax, or email. If you need help filing a grievance, our compliance officer, Emma Baron, is available to help you. You can also file a civil rights complaint with the US Department of Health and Human Services, Office for Civil Rights, electronically through the Office for Civil Rights Complaint Portal
Or by mail or phone at:
US Department of Health & Human Services
200 Independence Avenue, SW, Room 509F, HHH Building, Washington, DC 20201
1-800-368-1019, 800-537-7697 (TDD)
Complaint forms are available at
Hospice East Bay Policy for Supporting Patients who express interest in or acquire life-ending medication under the End-of-Life Option Act.
Hospice East Bay recognizes the patient’s right to make choices that fit his or her personal goals of care, values and beliefs. That right extends to the legal right under California law (End of Life Option Act) to end their lives with prescribed medication. No patient will be denied services by Hospice East Bay based on interest or active participation in the Act.
Current hospice patients who express interest in the End-of-Life Option Act will be given the opportunity to explore their reasons further with the interdisciplinary team. Hospice staff members and volunteers will be helped to explore their own beliefs and values and will be educated in responding respectfully to patients.
Staff members or volunteers who prefer for their own personal reasons not to work with patients who intend to pursue or participate in the Act will be allowed to opt out of providing care. Such staff/volunteers shall help Hospice East Bay ensure a smooth transition of care to maintain patient dignity and comfort.
All Hospice East Bay employees will be educated on the agency’s policy concerning the Act. Volunteers will be offered the same education.
Hospice East Bay recognizes that each individual employee/volunteer will need to thoughtfully consider whether it is within their own ability, values and beliefs to provide care for patients who are requesting medication to hasten death. It is not the intent of Hospice East Bay to assume staff/volunteer involvement. It is the employee’s or volunteer’s responsibility to inform their manager of concerns or reluctance around caring for patients who are requesting medication to hasten death, including discussion and requests for information. Managers will be responsible for assessing and, if needed, reassigning staff or volunteers to ensure excellent patient care.
Employees who engage directly with patients will be educated at orientation and ongoing on the following:
- How to respond when a patient mentions the Act or indicates interest in acquiring end of life medication;
- Maintaining a nonjudgmental stance to preserve patient dignity and to avoid communicating any negativity;
- How to utilize patient interest to engage in dialogue about end of life wishes or concerns with current plan of care;
- How to carry out the agency’s best practice standards for responding to requests;
- Their role in providing ongoing care.
Employees/volunteers who choose to opt out of providing care will request a reassignment from their supervisor. These employees/volunteers will work to ensure patients do not feel devalued or abandoned.
No employee or volunteer shall attempt to influence in any way another employee or volunteer in his/her beliefs or opinions regarding the Act. The agency will fully respect the personal beliefs of all employees and volunteers without question or discrimination.
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Our vision is to build a diverse workplace that is both professionally stimulating and personally satisfying—an environment of collaboration, celebration, opportunity and growth.